Rae Catanese

Prudential Tropical Realty

Cell: (813) 784-7744

Email Me

From the category archives:

Selling Your Home

Short Sales…A Rising Trend, find out your options and how to determine if you are a qualified candidate to sell.
Throughout Florida, the number of sellers facing financial difficulties is clearly on the rise in all price brackets. Many owners holding adjustable rate mortgages (ARMs) or interest-only loans are finding it tough to keep up with today’s higher monthly payments. Rising foreclosure rates throughout Florida and the rest of the country signal the seriousness of the problem.

At the same time, a decline in sales prices over the past two years has left some sellers with little or no equity in their homes—sometimes called an “upside-down” sales situation.

For instance, an owner who paid $300,000 for a Florida home in 2005 using a $30,000 down payment would have little to no equity if the current market value were $270,000. So, it’s not just those having trouble making mortgage payments that are affected by today’s market. For example, you may have purchased using 100 percent financing when the market was high. Because of a job transfer, you are forced to sell and they find yourself owing more than the home is worth.  

Uncovering the Short Salej0403720
A typical seller may not understand the terms of a short sale, or even be aware that they’re facing a financial problem. Instead, the issue typically surfaces after a listing presentation, when your suggested selling price is less than what the sellers owe on their mortgage.

Just because sellers are behind on their mortgage or are having financial difficulties doesn’t mean that the property is automatically eligible for a short sale. Your first clue is the market analysis compared to the mortgage amount. But, it’s vital to get an estimate of the net proceeds and then discuss options.  Ask a Realtor who specialized in short sales to provide you with this information.

Many lenders are willing to extend the term of the mortgage, add any delinquent payments to the loan principal or adjust the interest rate. If the owners’ income has gone up, the lender might agree to a repayment plan with higher monthly payments to make up the deficiency.

To request a short sale, the owners typically present the lender with evidence of financial hardship and a current market estimate of the home’s value. Any potential sale is contingent on the lender’s approval. 

There are several reasons a lender will accept a short sale by owners facing a financial hardship:

• To avoid the cost of a foreclosure, which was estimated at about $58,000 in a study by the Tower Group.
• To avoid increasing its home inventory, usually called real estate-owned (REO) properties.
• New homes in the area are selling faster than existing ones.
• The area or neighborhood has depreciated in value.
• The property is in poor condition.

“In order to negotiate a short-sale package with a lender, the owner has to prove that a tremendous hardship exists,” adds Pappas. “It’s almost like qualifying for the original mortgage but in reverse.”

See also: Hiring an attorney to represent you in a short sale

If you would like to speak with us about listing your home for sale in the Tampa Bay Area please request a market analysis on your home.

Richard Westlund is a Miami-based freelance writer.

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In the Tampa Real Estate boom of 2005-2007, it seemed all a seller had to do was place a sign in the front yard, bake some cookies, and within a couple weeks offers were flying in.

What has changed? The major factor is the amount of inventory buyers have to choose from, which creates a lack of urgency. It stands to reason that during that time of limbo, a larger number of properties on the market become available for buyers to choose from.

Rae Catanese, a Realtor with Prudential Tropical Realty, suggests a few things to consider when choosing a Realtor to market your home.

The Future of Real Estate Marketing

  • Viral Marketing is a fairly new concept in the home selling process. Innovative real estate agents are turning to new methods of advertising using blogs and social media to get the word out. Facebook, twitter and Linkedin are the most popular viral marketing campaigns now being used. Discussions about “where the best neighborhoods are” are being asked on these popular word-of-mouth sites, and friends and family are more than happy to share their advice.

Photography

  • Pictures are the first impression and most important factor in getting a buyer in the door. A wide angle lens and professional flash will make all the difference in capturing a potential buyer’s eyes. Eighty-five percent of all buyers start their search online. About one-third of my buyers come from out-of-state or out of the U.S. They select the homes they want to see based on pictures.

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Home Staging:

  • I always encourage sellers to obtain the services of a professional Home Staging Consultant. There is a misconception that Home Staging costs a lot of money. That really depends on if a consultant works with what you already have, and in most cases they will.

It’s time to use every trick in the book to get your house sold. “Same is lame. Boring is invisible. Staging makes your house stand out from the competition,” says Ann Alderson, president of Tampa-based, Staging South Tampa, LLC. She adds, “Selling a property in today’s market requires strategic thinking. Staging forces sellers to think like a buyer. Adopting this perspective early on will help you in many ways when preparing your home for the market.” To give you an idea of how well staging works, the Real Estate Staging Statistics Report by RESA, released in 2009, notes that, “Vacant homes in our study that were previously on the market an average of 190 days as un-staged properties, had not sold. Those same homes were taken off the market, staged and re-listed. Those properties on average sold 28 days after they were staged, which is 85% less time on the market.”

A professional Home Staging Consultant and an experienced Realtor will provide you with a plan of the exact things you need to do in order to make your home sell at the best price in the shortest possible time.

Rae Catanese, PA

Prudential Tropical Realty

813-784-7744

realtyrae@yahoo.com

http://TheTampaRealEstateInsider.com

Ann Alderson, ASP, CAHS

Staging South Tampa, LLC

813-785-8553

ann@stagingsouthtampa.com

http://stagingsouthtampa.com

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This is one of the BEST examples of how a short sale works that I’ve read in a long time.  If you haven’t read up on exactly how the process works this is a great place to start for both buyers, and anyone considering hiring a listing agent to sell their home.   All Realtor’s predictions are suggesting that selling Real Estate in Tampa Bay as a Short Sale is here to stay.  

Inventory Statistics for Tampa Bay short sales versus regular sales as of January 2010 are as follows:

 

Hillsborough County (Tampa)

Current active inventory of 9,663 properties for sale. 

A little over 35% are listed as short sales.

Pinellas County (St. Pete, Clearwater area)

Current active inventory of 11,942 properties for sale. 

A little over 19% are short sales.

  

The Complete Short Sale Process

How a Short Sale is Handled from Listing to Bank Approval

By Elizabeth Weintraub, About.com Guide

 The short sale process follows pretty much the same procedure from bank to bank.
The short sale process is still a mystery to many people, even after all these years. Lots of buyer’s agents are confused; puzzled buyers are looking for direction, and not every short sale listing agent knows how to do a short sale. 

The Basics of a Short Sale

Banks grant short sales for 2 reasons: the seller has a hardship, and the seller owes more on the mortgage than the home is worth.

A few examples of a hardship are:

  • Unemployment / reduced income
  • Divorce
  • Medical emergency
  • Job transfer out of town
  • Bankruptcy
  • Death

The seller will need to prepare a financial package for submission to the short sale bank. Each bank has its own guidelines but — with the exception of Wachovia, which is the best short sale bank in the world — the basic procedure is similar from bank to bank. The seller’s short sale package will most likely consist of: 

  • Letter of authorization, which lets your agent speak to the bank.
  • HUD-1 or preliminary net sheet
  • Completed financial statement
  • Seller’s hardship letter
  • 2 years of tax returns
  • 2 years of W-2s
  • Recent payroll stubs
  • Last 2 months of bank statements
  • Comparative market analysis or list of recent comparable sales

Writing the Short Sale Offer and Submitting to the Bank

Before a buyer writes a short sale offer, a buyer should ask his or her agent for a list of comparable sales. Banks are not in the business of giving away a home at rock-bottom pricing. The bank will want to receive somewhat close to market value. The short sale price may have little bearing on market value and may, in fact, be priced below the comparable sales to encourage multiple offers.

After the seller accepts the offer, the listing agent will send the following items to the bank:

  • Listing agreement
  • Executed purchase offer
  • Buyer’s preapproval letter and copy of earnest money check
  • Seller’s short sale package

If the package is incomplete, the short sale process will be delayed. In this event, the bank might even shred the package. 

The Short Sale Process at the Bank

Buyers may wait a very long time to get a response from the bank. It is imperative for the listing agent to regularly call the bank and keep careful notes of the short sale process. Buyers may get so tired of waiting for short sale approval that they may feel the need to threaten to cancel if they don’t get an answer within a specified time period.

That type of attitude is self-defeating and will not speed up the short sale process. If buyers are the type with little patience, perhaps a short sale is not for them.

Following is a typical short sale process at the bank:

  • Bank acknowledges receipt of the file. This can take 10 days to a month.
  • A negotiator is assigned. This can take 30 to 60 days.
  • A BPO (broker price opinion) less formal than an appraisal, is ordered. The bank probably will refuse to share the results of the BPO.
  • A second negotiator may be assigned. This can take another 30 days.
  • The file is sent for review or to the PSA. This can take 2 weeks to 30 days.
  • The bank may then request that all parties sign an Arm’s-Length Affidavit.
  • The bank issues a short sale approval letter.
  • The buyer cancels.

I threw in that last line because sometimes I have to sell my Sacramento short sales 3 or 4 times before a buyer sticks with the transaction. Buyers get angry and annoyed because the short sale process can be so lengthy that they sometimes cancel without telling anybody. Some short sales get approval in 6 to 8 weeks. Others take 90 to 120 days, on average.

Tip: Generally the listing agent has some idea of when the file is sent for final review. At that point, buyers may want to start the loan process so they’ve got a head start in case the bank gives 2 weeks to close.

If you need help buying or selling your home as a short sale please contact me.  Rae Catanese, PA-Prudential Tropical Realty-

813 784 7744 or Email

See also: Short Sale vs. Foreclosure and the effects on your Credit

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 Here’s some guidlines to determine if your home would qualify as a short sale.  The services of hiring an attorney can greatly decrease the time it usually takes to handle all negotiations and paperwork needed to submit to the bank.

When you list your property with Prudential Tropical Realty and give us permission, we can make arrangements for you to have a free consultation with the law firm of Yesner & Boss who specializes in short sales and pre-foreclosures.  This service can help you determine the best course of action for your particular situation compliments of Prudential. 

If you are looking for a listing agent that specializes in Short Sales in The Tampa Bay Area, please feel free to contact me.

Rae Catanese, Realtor
Prudential Tropical Realty
813 784 7744

 Are you a candidate for a Short Sale?

  • Are you current with your monthly payments?
  • Is there more than one lender to consider?
  • How far away are you from foreclosure?
  • Do you have other assets?
  • Have you spoken to the lender?
  • Is the lender working on a short sale package?

 What are your options?

  •  Keep the property
  • Attempt a workout with the Lender
  • Sell the property and bring cash to the closing
  • Offer the Lender a “short sale”
  • Offer the Lender a “deed in lieu of foreclosure”
  • Allow the property to go to foreclosure

 Where can you get help 

  • Visit http://MakingHomeAffordale.gov.  This is a US Government web site that offers Sellers options to retain ownership.  Loan modification through your existing Lender is explained here and should be explored prior to listing for sale.

 How can Prudential Tropical Realty help?

  •  List your property with Prudential Tropical Realty, fill out the paperwork  provided to you by the listing agent and the process can begin.
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What does it take to advertise your home? Don’t be left in the dark!
 
The Real Estate Industry has seen many changes in the last few years.  Not only do Real Estate Agents need to be tech savvy, using social media tools like twitter and Facebook, they also need to advertise on numerous websites like Realtor.com, Trulia and Zillow to promote your home.
 
 I received an email today from Zillow.com stating that I would now need to pay to advertise my clients’ homes for sale on their website.  I’m wondering what percentage of agents will spend the money for this once free service? 
Wilderness Lake PreserveThe challenge is that you don’t know which sites potential buyers use and it seems everyone has their favorite. In today’s real estate market, your home needs to be listed on all of them to capture every buyer possible. 
 
Why is advertsing your home on Zillow important?
  
Since 85% of home buyers start their search online, this could be unfavorable for sellers, as home buyers may never see your home.  
 
Zillow is selling the service for 9.95 per listing for 180 days.  Since more than 8 million people visit Zillow each month, Featured Listings will get incredible exposure at a cost-effective price. Plus, the millions of buyers who come to Zillow will enjoy a greatly improved shopping experience by viewing higher-quality listings.

Before you list your home, ask the agent if they pay to advertise on Zillow!!
Have Questions regarding listing your home for sale?
Contact me at 813 784 7744
Rae Catanese, Real Estate Agent
Prudential Tropical Realty
Tampa, St. Pete, Clearwater
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Short Sales Tips for Sellers in the Tampa Real Estate Market

If you’re thinking of selling your home, and you expect that the total amount you owe on your mortgage will be greater than the selling price of your home, you may be facing a short sale.   A short sale is one where the net proceeds from the sale won’t cover your total mortgage obligation and closing costs, and you don’t have other sources of money to cover the deficiency.   A short sale is different from a foreclosure, which is when your lender takes title of your home through a lengthy legal process and then sells it.

 Selling a Short Sale Tampa

1. Consider loan modification first. If you are thinking of selling your home because of financial difficulties and you anticipate a short sale, first contact your lender to see if it has any programs to help you stay in your home. Your lender may agree to a modification such as: Refinancing your loan at a lower interest rate; providing a different payment plan to help you get caught up; or providing a forbearance period if your situation is temporary. When a loan modification still isn’t enough to relieve your financial problems, a short sale could be your best option if:

  • Your property is worth less than the total mortgage you owe on it.
  • You have a financial hardship, such as a job loss or major medical bills.
  • You have contacted your lender and it is willing to entertain a short sale.

2. Hire a qualified team. The first step to a short sale is to hire a qualified real estate professional and a real estate attorney who specialize in short sales.  Interview at least three candidates for each and look for prior short-sale experience. Short sales have proliferated only in the last few years, so it may be hard to find practitioners who have closed a lot of short sales. You want to work with those who demonstrate a thorough working knowledge of the short-sale process and who won’t try to take advantage of your situation or pressure you to do something that isn’t in your best interest. A qualified real estate professional can:

  • Provide you with a comparative market analysis (CMA) or broker price opinion (BPO).
  • Help you set an appropriate listing price for your home, market the home, and get it sold.
  • Put special language in the MLS that indicates your home is a short sale and that lender approval is needed (all MLSs permit, and some now require, that the short-sale status be disclosed to potential buyers).
  • Ease the process of working with your lender or lenders.
  • Negotiate the contract with the buyers.
  • Help you put together the short-sale package to send to your lender (or lenders, if you have more than one mortgage) for approval. You can’t sell your home without your lender and any other lien holders agreeing to the sale and releasing the lien so that the buyers can get clear title.

3. Begin gathering documentation before any offers come in. Your lender will give you a list of documents it requires to consider a short sale. The short-sale “package” that accompanies any offer typically must include: 

  • A hardship letter detailing your financial situation and why you need the short sale
  • A copy of the purchase contract and listing agreement
  • Proof of your income and assets
  • Copies of your federal income tax returns for the past two years

4. Prepare buyers for a lengthy waiting period. Even if you’re well organized and have all the documents in place, be prepared for a long process. Waiting for your lender’s review of the short-sale package can take several weeks to months. Some experts say:

  • If you have only one mortgage, the review can take about two months.
  • With a first and second mortgage with the same lender, the review can take about three months.
  • With two or more mortgages with different lenders, it can take four months or longer.

When the bank does respond, it can approve the short sale, make a counteroffer, or deny the short sale. The last two actions can lengthen the process or put you back at square one. (Your real estate attorney and real estate professional, with your authorization, can work your lender’s loss mitigation department on your behalf to prepare the proper documentation and speed the process along.)

5. Don’t expect a short sale to solve your financial problems. Even if your lender does approve the short sale, it may not be the end of all your financial woes. Here are some things to keep in mind:

  • You may be asked by your lender to sign a promissory note agreeing to pay back the amount of your loan not paid off by the short sale. If your financial hardship is permanent and you can’t pay back the balance, talk with your real estate attorney about your options.
  • Any amount of your mortgage that is forgiven by your lender is typically considered income, and you may have to pay taxes on that amount. Under a temporary measure passed in 2007, the Mortgage Forgiveness Debt Relief Act and Debt Cancellation Act, homeowners can exclude debt forgiveness on their federal tax returns from income for loans discharged in calendar years 2007 through 2012. Be sure to consult your real estate attorney and your accountant to see whether you qualify.
  • Having a portion of your debt forgiven may have an adverse effect on your credit score. However, a short sale will impact your credit score less than foreclosure and bankruptcy.

 If you are thinking of selling your home as a short sale, please contact me:

Rae Catanese, Pa  813 784 7744

Prudential Tropical Realty

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Radio show features consumer scams and foreclosure prevention
This month’s show features the latest consumer scams and foreclosure prevention tips. Guests are Deborah Berry, Operations Manager Pinellas County Consumer Protection and Bill Sanchez, Vice President of the Homebuyers Club from Tampa Bay Community Development Corporation.

The program, sponsored by the Housing Finance Authority, airs the first Thursday of each month from 10:00 to 10:30 a.m. on WRXB 1590 AM. If you miss a show, listen at your leisure on-line at HFA Radio Shows. You can also watch on Pinellas County Connection TV — There’s No Place Like Home. If you have a question you’d like us to answer, please call 813 784 7744.

A short sale is also something you may want to consider before you go the route of foreclosing on your property.  Here are several articles I wrote on short sales and what you need to know.

Need Advice? Thinking of listing your home for sale in Tampa Bay? Contact your local Realtor.  Rae Catanese

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Today has been an exciting day for us!  It looks like all the social media efforts and blogging about the Tampa Real Estate Market is finally paying off after 3 years.

Channel 10 ABC Action News called today regarding a story they are doing on short sales in the Tampa Bay area.  They are also following us on Twitter! 

 Here’s a few articles I posted regarding short sales for buyers and sellers.

From 908 Lakeview-Golf View Estates, South Tampa

facebookWe also just received our custom URL for our Facebook Fan Page!  If you are using Facebook and want to stay up to date on the Real Estate Market, please become a fan.

Lastly, Yahoo Real Estate is also following The Tampa Real Estate Insider on Twitter!! 

We are starting to see that Social Media is not just a fad.   Sellers looking for a listing agent need to seriously consider a Realtor who integrates all aspects of social media, blogging and viral marketing into their sales plan. 

It’s not just about listing a home for sale in MLS.  It’s about getting the maximum exposure and selling your home in the least amount of time.

For questions please contact me:

Rae Catanese, Real Estate Agent

Prudential Tropical Realty

813 784 7744 or realtyrae@yahoo.com

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This is a guest blog post from Ann Alderson, with Home Staging South Tampa.  Great advice and ideas to help sell your house in a down market; and it’s not as expensive as you may think!

The final step in preparing a house for market is the most creative step.  Once the house has been de-cluttered, cleaned, repaired and neutralized, the last step to creating the right impression and feelings is home staging.  This is the unspoken method that makes buyers fall in love and feel themselves owning and living in the home.  This is where and how you get in touch with their feelings — the ones that make them want to return, move in and enjoy living in the home.

From Westshore Home Complete

Here are some key points for home staging:

 

  • To feel totally comfortable in the home.
  • To see it as a personal haven from the hectic life outside.
  • To enjoy the beauty of the structure or view.
  • To see it as a place to be proud to own.
  • To see it as a place to show to family and friends.
  • To see it as a place to live safely and see their family happy.

If buyers emotionally connect with the home, they will often sacrifice a feature on their list.  They might even pay a higher price.  But falling in love with the home is the key factor.  That is why Home Enhancement is crucial when the home is competing with new construction/model homes.  Resale homes are at a disadvantage in this market and home staging gives them a leg up.  By using vignettes in a room you can easily focus the buyer’s attention in a specific direction. 

Remember, when staging, less is more and a room shouldn’t be stuffed full of furniture and accessories.  In fact, the room should be trimmed severely.  So you’ll want to decide from the beginning what type of room you want it to be featured as and whether the room can double for a second activity or not.  For instance, when you work in the master bedroom, see if you can make it a master suite and look for a way to create a seating area in addition to the sleeping space.

Have you noticed in design magazines that the rooms look warm and inviting without actually depicting people in the space?  Yet the rooms look like you could relax, enjoy a book, take a bath or entertain lavishly.  These are the types of feelings you want to create.  This is the secret to successful home staging.

Each room should speak to you in its own way.  Maybe it speaks relaxation.  Maybe it speaks comfort.  Go with that aspect and then try to tweak it to suggest something other than the obvious.

Look for ways you can reach a buyer’s senses — sight, smell, sound, touch.  The more successfully you can tap into their emotions, the sooner the sale will take place and the higher the price you will get. 

Thinking of selling your home in the Tampa Bay Area? Call a Realtor first! 

Rae Catanese, PA   813 784 7744. 

Ann and myself will be happy to give you a free home consultation and market analysis.

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Selling your home in the Tampa Real Estate Market is no easy task.  Clearly, negotiating a successful short sale is even more difficult. It will require countless hours of phone time and inevitable frustration. It is highly recommended that you enlist the services of a professional to perform negotiations on your behalf.

As a Realtor with Prudential Tropical Realty here in Tampa Bay, I’m excited to announce that our real estate agency has decided to hire a law firm to handle the short sale and foreclosure process for our clients.  If you are thinking about  hiring a listing agent to list your home for sale, and would like representation please call me to discuss your options….813 784 7744

Prudential Tropical Realty turns to Yesner & Boss for legal help

Tampa Bay Business Journal

With short sales and foreclosures making home buying a bit tricky, 15 Tampa Bay offices of Prudential Tropical Realty have signed an agreement with law firm Yesner & Boss to represent clients of the real estate agency.

Financial terms were not disclosed.

The St. Petersburg real estate and bankruptcy law firm will provide corporate counsel for Prudential Tropical offices all over theTampa Bay region including St. Petersburg, Temple Terrace, Brandon and the Pinellas beaches, according to a release. Realtors will refer clients to the firm who need help with foreclosure defense, short-sale negotiations, asset protection and consumer protection.

“The goal of Yesner & Boss and Prudential Tropical is the same, to help property owners sat in their homes and work their way out of mortgage difficulties to which the current market is subjecting a lot of people,” said Christopher Boss, a partner with Yesner & Boss, in a release.

There are nearly 60,000 homes in foreclosure in Florida,according to Yesner & Boss, and the Tampa Bay region is one of the mostly heavily beset by foreclosures and short sales.

“While there are signs of life flickering in the residential real estate market, it is a long way from flourishing,” Boss said. “And improvement will not be significant until foreclosures return to normal numbers and the backlog of foreclosed properties is cleared. There is, unfortunately, still a lot of work to be done out there.”

Prudential Tropical Realty first opened 50 years ago and now has offices in Pinellas, Hillsborough, Pasco and Hernando counties.

Yesner & Boss was founded in 2004, according to the firm’s Web site, and specializes in real estate, foreclosure defense, bankruptcy, evictions, and corporate planning and probate.

Get in touch with a Real Estate Agent at Prudential Tropical Realty for help listing or buying your distressed home anywhere in the Tampa Bay area.

Rae Catanese, Realtor

Phone number: 813 784 7744 Emailto: realtyrae@yahoo.com

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