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Five Key Factors in Selling a Home-Tampa, Fl

The Five Key Factors in Selling A Home
There are more than 5 key factors that in
fluence the sale of your home and the order is not as important as considering all of them when you are selling and pricing a home.

You have all heard the most important factor in selling a home is location, location, location, but there are four others to consider.


Home Condition

Market Conditions

The Realtor

1. LOCATIONThe location of a home cannot be changed. The better the location such as a quiet cul-de-sac, backing on to a greenbelt, or a view are more generally considered more desirable. Alternatively, a busy street, nearby power lines, proximity to a commercial or retail business or even too close to a school are often considered less desirable. It is important that you recognize the location and price and market your home accordingly.

Pricing your home correctly is critical to the sale. The homeowner wants to sell their house for as much money as possible, but if your asking price is too high your house will only help sell other houses in your area.

There are at least three negative outcomes you can expect from overpricing a property:

a. The time your home sits on the market will increase, making buyers think you are more likely to accept a lower offer than the home’s fair market value.

b. You will be missing out on buyers who should be looking at your house, but because it is out their price range they will miss it. This often happens when you price outside of a range such as choosing $ 765,000 instead of $ 749,000.

c. You receive low offers or no offers at all. A higher asking price does not always equal a higher sales price.The more you overprice a property, the more likely you are to eventually sell it at a price lower than it isworth.

So how should you price a home? Price your house to attract appropriate buyers for your neighborhood and location. The more buyers that come to see your home, the more they will compete for your house, which will drive your sales price up. Competition will result in receiving offers over and above your asking price. Don’t let a Realtor buy your listing by agreeing to sell it for more than it’s worth as it will only be a matter of time before they are back suggesting a price reduction.

3. CONDITION Buyers will pay more for a home that is clean, has great curb appeal and is in good condition. Few people can see past the purple paint and worn carpet and even fewer can get past the clutter. Most people find it hard to visualize what your home will look like as theirs so if you are not taking the necessary steps to stage your home to appeal to the widest number of buyers you will simply have to have more buyers come through until one can see them selves living in your home.

4. The MARKET The real estate market is always in one of three types of markets.
A. Seller’s market where there is low inventory and more buyers which, in turn, drives selling prices up.
B. Normal stable market where there is an equal number of buyers in proportion to the number of homes forsale. The result is home prices remain stable.
C. Buyer’s market where there are more homes for sale than buyers who want to buy. This causes home prices to decline.

Knowing the market conditions will help you price your home effectively and know what to expect.

5. The Realtor You Choose- Depending on where you live there are more Realtors than there are lawyers so sifting through them to find the right one can take time. I think it is fair to say any Realtor you contact will eagerly tell you they are the right Realtor to list your house for sale . But there is more to marketing a home than simply putting it on the MLS and if don’t interview a number of Realtors before choosing one you are definitely limiting the exposure of your home.

Here are a few things to consider

Their experience at marketing houses in your price range and in your area.
Their presence on the internet through a web site and/or blog.
Their demonstrated knowledge of home prices in your area.
Their marketing plan for your home.
Their track record.

If you have any questions related to Buying or Selling a home contact Realtors- Michelle Jordan & Rae Catanese Shatto at
Prudential Tropical Realty Phone: 813-784-7744 Cell: 813-695-5677 or visit their website at

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Written by Rae Catanese, Realtor

Licensed Realtor since 2002, Tampa Bay’s own Rae Catanese regularly gives expert advice and insider tips about the Tampa Bay real estate market via her blog, The Tampa Real Estate Insider. If you are thinking of buying or selling a home in the Tampa, St. Petersburg or Clearwater areas-then this blog is for you. I typically post articles once a week. To make sure you don’t miss my newest posts, you can subscribe here! Have a real estate question? Email me here!

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